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| Criterion |  Product Discovery Working Backwards |  Growth Flywheel |  Engineering Goal Question Metric |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 90-180 min | 1-3 h |
Participantsdifferent | 2-6 | 3-8 | 3-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | GQM Table, Metric Profiles | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | VisionNarrativeAlignment | GrowthRetentionConversion | MetricsMeasurementEngineeringAlignment | AnalyticsConversionGrowth |