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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitysame
MediumMediumMedium
Timedifferent
4-8 h, mehrere Iterationen60-120 min90-180 min
Participantsdifferent
2-63-83-6
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementFlywheel Map, Friction Points, Growth Levers, Experiment BacklogGQM Table, Metric Profiles
Tagsno overlap
VisionNarrativeAlignment
GrowthRetentionConversion
MetricsMeasurementEngineeringAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis