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| Criterion | ![]() Product Discovery Working Backwards | ![]() Growth Flywheel | ![]() Product Discovery Assumption Mapping | ![]() Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-6 | 3-8 | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | VisionNarrativeAlignment | GrowthRetentionConversion | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |



