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| Criterion |  Product Discovery Working Backwards |  Facilitation Expectation Mapping |  Team Design Spotify Model Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 90-180 min | 1-2 h |
Participantsdifferent | 2-6 | 3-12 | 5-15 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Expectation Map, Alignment Notes, Agreements | Spotify Model Map, Action List | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | VisionNarrativeAlignment | AlignmentStakeholdersTeam | TeamOrganizationAlignmentDiagnosis | AlignmentStakeholdersStrategyFacilitation |