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| Criterion |  Product Discovery Working Backwards |  Decision Making Decision Framing Workshop |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-6 | 4-10 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Decision Frame, Decision Question, Criteria List, Evidence Plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionNarrativeAlignment | Decision framingAlignmentCriteriaOptions | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |