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| Criterion | ![]() Product Discovery Working Backwards | ![]() Innovation Crazy 8s | ![]() Innovation Rapid Ideation | ![]() Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 8-15 min | 5-20 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 2-6 | 1-10 | 1-20 | 10-50 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Sketch Set, Idea Shortlist, Direction Options | Ideenpool, Roh-Shortlist, Cluster | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationDivergenceSpeed | BrainstormingWorkshopCollaborationIdeation |



