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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
4-8 h, mehrere Iterationen45-90 min45-120 min60-90 min
Participantsdifferent
2-62-61-63-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Future Press Release, FAQ, Vision StatementCommunication Plan, Channel Matrix, Message CadenceNarrative Outline, Key Message, Story ArcSalience Diagram, Strategy per Class
Tagsno overlap
VisionNarrativeAlignment
CommunicationStakeholdersDeliveryPlanning
CommunicationNarrativeStakeholdersFacilitation
StakeholdersFacilitationAlignmentGovernance
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