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| Criterion |  Product Discovery Working Backwards |  Innovation Brainwriting |  Product Strategy Product Vision Board |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 1-2 h | 1-2 h |
Participantsdifferent | 2-6 | 3-12 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Idea sheets, Expanded concepts, Prioritized list | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingCollaborationInclusionIdeas | VisionCanvasStrategyAlignment | AlignmentStakeholdersStrategyFacilitation |