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| Criterion |  Product Discovery Working Backwards |  Business Strategy Balanced Scorecard |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | Halber Tag bis mehrere Wochen |
Participantsdifferent | 2-6 | 4-12 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | VisionNarrativeAlignment | StrategyMetricsExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
