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| Criterion |  Product Discovery Working Backwards |  Product Discovery Assumption Mapping |  Product Strategy Product Vision Board |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 4-8 h, mehrere Iterationen | 45-60 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Assumption map, Test backlog, Risk ranking | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | AssumptionsRiskExperimentsValidation | VisionCanvasStrategyAlignment | ExperimentsGrowthAnalyticsValidation |