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| Criterion |  Product Discovery Working Backwards |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min |
Participantsdifferent | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | VisionNarrativeAlignment | GrowthStrategyMarketPortfolio |
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