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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 60-90 min | 25-40 min |
Participantsdifferent | 2-6 | 1-6 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | Prioritization Canvas, Hypothesis Backlog | Learning Card with evidence and next action |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |