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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Growth Growth Experiment |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 1-2 Wochen | 30-60 min |
Participantsdifferent | 2-6 | 1-6 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet | Completed Experiment Canvas, Success Metric |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis |