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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Decision Making DACI |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 30-60 min | 45-60 min |
Participantsdifferent | 2-6 | 1-6 | 2-10 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | DACI Matrix, Decision Owner, Decision Log | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | DecisionRolesGovernanceAlignment | AssumptionsRiskExperimentsValidation |