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| Criterion |  Product Discovery Working Backwards |  Growth A/B Testing |  Decision Making Constraint Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-4 Wochen | 30-90 min | 1-5 Tage |
Participantsdifferent | 2-6 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Experiment results, Decision log, Learning summary | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionNarrativeAlignment | ExperimentsGrowthAnalyticsValidation | ConstraintsDecisionPlanningOptions | ValidationExperimentsDemandGrowth |