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| Criterion |  Decision Making Wideband Delphi |  Growth Growth Experiment |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | 1-4 h or multiple rounds | 1-2 Wochen | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 4-12 Experten | 1-6 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Estimate Range, Assumption Log, Expert Consensus Notes | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | EstimationExpertsForecasting | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |