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| Criterion |  Decision Making Wideband Delphi |  Business Strategy GAP Analysis |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 h or multiple rounds | 1-3 h | 1-4 Wochen | 45-60 min |
Participantsdifferent | 4-12 Experten | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Estimate Range, Assumption Log, Expert Consensus Notes | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | EstimationExpertsForecasting | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |