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Criterion
Paper illustration for Waste Analysis.
Operations
Waste Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
For a process that keeps people busy but creates little value, the method exposes waste. It directs attention to unnecessary movement, waiting times, rework, and overdelivery.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowHighMedium
Timedifferent
45-120 min1-5 Tage1-4 Wochen45-60 min
Participantsdifferent
2-8Nutzertraffic1-62-8
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Waste Map, Prioritized Waste, Improvement BacklogInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
WasteLeanProcess improvement
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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