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Criterion
Paper illustration for Waste Analysis.
Operations
Waste Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For a process that keeps people busy but creates little value, the method exposes waste. It directs attention to unnecessary movement, waiting times, rework, and overdelivery.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45-120 min45-60 min1-5 Tage1-4 Wochen
Participantsdifferent
2-82-8Nutzertraffic1-6
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Waste Map, Prioritized Waste, Improvement BacklogAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
WasteLeanProcess improvement
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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