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Criterion
A paper-based illustration representing Wardley Mapping with its core stages and visible working result.
Systems Thinking
Wardley Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Wardley Mapping makes visible where an offering stands today and where it can evolve. The method connects user need, value chain, and evolution stages into a strategic basis for platform, build, or buy decisions.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMedium
Timesame
1-3 h1-3 h
Participantsdifferent
2-101-5
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Wardley Map, Strategic Options, Evolution NotesFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
StrategySystems thinkingDynamics
AnalyticsConversionGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Causal Loop Diagram workspace showing the question, observations, and next decision.
Systems Thinking
Causal Loop Diagram