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| Criterion |  Business Strategy VRIO Framework |  Product Discovery Smoke Test |  Product Discovery Experiment Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 90-180 min | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 3-6 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | VRIO Table, Strategic Actions | Interest Metrics, Conversion Signal, Learning Note | Completed Experiment Canvas, Success Metric | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |