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| Criterion |  Business Strategy VRIO Framework |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 90-180 min | 1-4 Wochen | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-6 | 1-6 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | VRIO Table, Strategic Actions | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |