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| Criterion |  Business Strategy VMGS |  Product Strategy Product Vision Board |  Business Strategy Value Chain Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | 1-2 h | Half day | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | VisionGoalsStrategy | VisionCanvasStrategyAlignment | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation |