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| Criterion |  Business Strategy VMGS |  Product Discovery Opportunity Solution Tree |  Business Strategy Balanced Scorecard |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen | 1-5 Tage |
Participantsdifferent | 3-12 | 2-6 | 4-12 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Opportunity Solution Tree, Experiment Backlog, Learning Log | Balanced Scorecard, Strategic Measures, Initiative Map | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | VisionGoalsStrategy | DiscoveryOutcomesExperimentsOpportunity | StrategyMetricsExecution | ValidationExperimentsDemandDiscovery |