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| Criterion |  Business Strategy VMGS |  Product Discovery MVP Test Matrix |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 2-4 h | 45-75 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Test Matrix, Test Plan | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionGoalsStrategy | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |