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| Criterion |  Business Strategy VMGS |  Product Strategy ICE Scoring |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | 30-60 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 3-12 | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | VisionGoalsStrategy | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |