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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 hMultiple workshops over several weeksWochen bis Monate je Goal45-90 min
Participantsdifferent
3-122-83-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesHooked loop, Trigger map, Reward design, Ethics checkGoals, Idea bank, Step-project list, Tasks, Learning reportsImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
VisionGoalsStrategy
GrowthBehaviorRetention
RoadmapOutcomesPlanningExperiments
OutcomesStrategyBehaviorPlanning
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