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| Criterion |  Business Strategy VMGS |  Growth Growth Experiment |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 Wochen | 20-35 min | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | VisionGoalsStrategy | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |