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| Criterion |  Business Strategy VMGS |  Product Strategy GIST Planning |  Business Strategy PESTLE Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | Wochen bis Monate je Goal | 1-3 h | 45-90 min |
Participantsdifferent | 3-12 | 3-10 | 2-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Goals, Idea bank, Step-project list, Tasks, Learning reports | PESTLE Map, External Risks, Strategic Questions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | VisionGoalsStrategy | RoadmapOutcomesPlanningExperiments | StrategyMarketAnalysis | OutcomesStrategyBehaviorPlanning |