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| Criterion |  Business Strategy VMGS |  Business Strategy GAP Analysis |  Product Discovery Hypothesis Prioritization Canvas |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 60-90 min | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Gap Matrix, Action Plan, Risk Notes | Prioritization Canvas, Hypothesis Backlog | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | VisionGoalsStrategy | StrategyAnalysisPlanning | ExperimentsPrioritizationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |