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| Criterion |  Business Strategy VMGS |  Business Strategy GAP Analysis |  Product Discovery Fake Door Test |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 1-5 Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-12 | 2-8 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Gap Matrix, Action Plan, Risk Notes | Click Data, Interest Signal, Learning Decision | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | VisionGoalsStrategy | StrategyAnalysisPlanning | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryAssumptions |