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| Criterion |  Business Strategy VMGS |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 2-4 h | Halber Tag bis mehrere Wochen | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 4-12 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionGoalsStrategy | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |