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| Criterion |  Business Strategy VMGS |  Business Strategy Balanced Scorecard |  Product Strategy OKRs |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | Halber Tag bis mehrere Wochen | 1-2 h Setup | 1-2 h |
Participantsdifferent | 3-12 | 4-12 | 2-20 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Balanced Scorecard, Strategic Measures, Initiative Map | OKR set, Measurement plan, Review cadence | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | VisionGoalsStrategy | StrategyMetricsExecution | GoalsAlignmentOutcomesMeasurement | VisionCanvasStrategyAlignment |