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| Criterion |  Business Strategy VMGS |  Business Strategy Balanced Scorecard |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | Halber Tag bis mehrere Wochen | 1-5 Tage | 45-75 min |
Participantsdifferent | 3-12 | 4-12 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Balanced Scorecard, Strategic Measures, Initiative Map | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan |
Tagsno overlap | VisionGoalsStrategy | StrategyMetricsExecution | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions |