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Criterion
Views and Beyond method illustration showing its working structure
Architecture
Views and Beyond
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage25-40 min1-5 Tage1-2 Wochen
Participantsdifferent
1-41-5Nutzertraffic1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Architecture Views, Cross-view Notes, RationaleLearning Card with evidence and next actionInterest Metrics, Conversion Signal, Learning NoteExperiment card, Result summary, Next bet
Tagsno overlap
DocumentationStakeholdersArchitecture
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandGrowth
MarketingGrowthExperimentsLearning
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