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Criterion
Value Stream Mapping workspace showing the question, observations, and next decision.
Delivery
Value Stream Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 h1-5 Tage1-4 Wochen1-5 Tage
Participantsdifferent
4-10Nutzertraffic1-6Nutzertraffic
Formatdifferent
WorkshopAsyncAsyncAsync
Outputdifferent
Current-state map, Future-state map, Bottleneck listInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning Decision
Tagsno overlap
LeanFlowWasteDelivery
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
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