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Criterion
Value Stream Mapping workspace showing the question, observations, and next decision.
Delivery
Value Stream Mapping
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h1-2 Wochen45-60 min1-4 Wochen
Participantsdifferent
4-101-62-81-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Current-state map, Future-state map, Bottleneck listExperiment card, Result summary, Next betAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
LeanFlowWasteDelivery
MarketingGrowthExperimentsLearning
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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