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| Criterion |  Delivery Value Stream Mapping |  Growth A/B Testing |  Innovation Lean Startup |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 1-5 Tage |
Participantsdifferent | 4-10 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Current-state map, Future-state map, Bottleneck list | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanFlowWasteDelivery | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | ValidationExperimentsDemandGrowth |