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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-2 hHalf day1-2 h1-3 h
Participantsdifferent
2-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesValue Chain Map, Lever ListBusiness Model Canvas, Assumption List, Business HypothesesGap Matrix, Action Plan, Risk Notes
Tags1 shared
ValueNeedsStrategy
StrategyBusiness modelDiagnosisAnalysis
Business modelStrategyValueInnovation
StrategyAnalysisPlanning
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