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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Smoke Test |  Product Discovery Test Card |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-2 h | 1-5 Tage | 20-35 min | 60-90 min |
Participantsdifferent | 2-8 | Nutzertraffic | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ValueNeedsStrategy | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis |