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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation SCAMPER |  Innovation Contradiction Analysis |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 30-60 min | 60-120 min |
Participantsdifferent | 2-8 | 2-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | ValueNeedsStrategy | BrainstormingIdeationCreativityReframingInnovation | ContradictionsInnovationProblem solving |
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