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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-2 h45-90 min1 Tag bis mehrere Wochen4-5 Tage
Participantsdifferent
2-83-84-105-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesImpact Map, Outcome Hypotheses, Delivery OptionsProblem Statement, Prototype, Test LearningsPrototype, Test Findings, Decision Rationale
Tagsno overlap
ValueNeedsStrategy
OutcomesStrategyBehaviorPlanning
InnovationPrototypeResearch
Design sprintPrototypeValidationInnovation
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