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| Criterion |  Product Strategy Value Proposition Canvas |  Growth Growth Experiment |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 h | 1-2 Wochen | 25-40 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Experiment card, Result summary, Next bet | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValueNeedsStrategy | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |