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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitysame
MediumMedium
Timedifferent
1-2 h90-180 min
Participantsdifferent
2-83-6
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesGQM Table, Metric Profiles
Tagsno overlap
ValueNeedsStrategy
MetricsMeasurementEngineeringAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard