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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h30-120 min2-4 hWochen bis Monate
Participantsdifferent
2-82-63-103-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesObservation Notes, Improvement IdeasStrategy Canvas, Value Curve, ERRC ActionsProblem Statement, Solution Options, Prototypes, Deliverables per Phase
Tagsno overlap
ValueNeedsStrategy
LeanObservationProcessOperations
StrategyPositioningInnovationValue
ProcessDivergenceInnovation
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