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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy GAP Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h | 2-4 h | 1-3 h |
Participantsdifferent | 2-8 | 2-8 | 3-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Gap Matrix, Action Plan, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | ValueNeedsStrategy | StrategyAnalysisPlanning | StrategyPositioningInnovationValue | StrategyMarketAnalysis |