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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h15-45 min45-90 min
Participantsdifferent
2-82-81-33-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesGap Matrix, Action Plan, Risk NotesADR File, Decision Log, RationaleImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
ValueNeedsStrategy
StrategyAnalysisPlanning
ArchitectureRationaleDocumentationGovernance
OutcomesStrategyBehaviorPlanning
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