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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h45-90 min45-90 min1-2 h
Participantsdifferent
2-83-122-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesForce Field Map, Change Levers, Risk NotesAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ValueNeedsStrategy
ChangeDecisionStrategy
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
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