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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Double Diamond |  Facilitation Alignment Mapping |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | Wochen bis Monate | 1-2 h | 2-4 h |
Participantsdifferent | 2-8 | 3-12 | 4-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Alignment Map, Open Issues, Decision Questions | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ValueNeedsStrategy | ProcessDivergenceInnovation | AlignmentStakeholdersStrategyFacilitation | StrategyPositioningInnovationValue |