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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h1-2 h15-60 min je Zyklus45-90 min
Participantsdifferent
2-82-81-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesDIBB document, Belief list, Bet list, Learning reportSituation Assessment, Decision Loop, Action UpdatesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ValueNeedsStrategy
StrategyDecisionAssumptionsHypothesis
DecisionChangeLearningStrategy
AssumptionsRiskDecisionDiscovery
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